Video Production Co NYC – Mack Media has been doing video production for years. Before jumping into the video production process, a video production company must we fully understand their our client’s needs. As an esteemed video production company, we do our best to visualize our client’s needs and turn them into stunning videos. To do this, we always ask our clients five essential questions first.
- What Is the Purpose of Your Video?
Before we start the video production process, we need to ask what your video’s agenda is. Is it for marketing purposes? Do you want to educate people? Do you want to spread a charitable message? We want to understand first what the purpose of your video is so we can customize it according to your needs.
Once we know the purpose of your video, we can set proper expectations, and we’ll know what to aim for. We’re talking about the video’s goals and objectives, what KPIs to set, and what metrics we should evaluate against. We want to give you a bespoke solution to your video production needs, and once we know what to aim for, we’ll do just that.
- Who Is Your Target Audience?
What are the demographics you’re trying to target? This question is necessary so we can tailor-fit your video according to your target audience’s wants. We need a crystal clear vision of what population to target to give the best video level possible.
We can hasten the video production process if you’ve already done your research and created detailed personas. If your video is for a targeted campaign, we’ll make it look and feel as it is.
- What Does Your Audience Need to Know?
Do you know what information your audience wants to get from you? Put yourself in your audience’s shoes, and understand that the information you want to project differs from what you want your viewers to know. Once you give us this information, we can set the stage and deliver bespoke videos your viewers want to watch.
- How Informed Are Your Viewers and How Close Are They to Taking Action?
How much do your viewers know, and how close do you think they are to taking action? This question can give us information on where your prospect is on the marketing funnel. How we make your video will depend on where they are on the marketing funnel.
Are they unfamiliar with your brand? If so, we need to create a video to introduce them to your brand and give them a lasting impression. But if they have already seen both the top and middle portion of the funnel, we’ll have to create content that will guide them in making informed decisions. These variations will require a different style of storytelling and a different budget.
- What Call-to-Action Do You Prefer?
Do you know what CTA to use? How do we tell your viewers a story that’s enough to compel them to take action and purchase your product? Let us know the CTA you want, and we’ll design the video in such a subtle way that it will compel your viewers to take action themselves. We’ll take care of everything, including the script, music, voiceover, or dialogue – all of which will point towards your CTA.
End Note
Telling stories through video is not an easy feat. Luckily for you, some video production companies can do just that. Video Production Co NYC – Mack Media can provide solutions to your video production needs. Contact them today to learn more about their services!
Video Production Co NYC – Mack Media
120 E 31st St Apartment 7, New York City, NY 10016
Phone Number: 516-774-4083